Photoset with 10 notes
above technical drawing for the original Campari soda bottle, 1932 … source: Domus.
As a young Futurist artist, Fortunato Depero was bursting with creativity when, in 1915 he announced his intention to reinvent the entire universe.
While he might not have met his goal, in his lifetime Fortunato did manage to redesign one everyday object and turn it into an icon of Italian design.
I’m talking of course about the little Campari Soda bottle that is shaped like a cone.
The bottle designed by Fortunato Depero in 1932, which was born modern, is an emblematic piece of design, which forever linked Campari to the Italian aperitivo.